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Tagsmart Press Release



Solasta Studios partners with Tagsmart to become the first US-based studio to certificate every online sale

London (4 October 2018) - Tagsmart, the global innovators of DNA tagging and artwork verification, today announces a partnership with Solasta Studios, who represent the exclusive collection of limited edition giclée prints of American artists Martha and Jon McElroy.

Tagsmart will offer their certification and verification services to Solasta Studios to certify every limited edition sold online. 

Solasta Studios will be the first studio in the USA to secure all of their online sales using Tagsmart’s pioneering technology. 

All certificates will be branded Solasta Studios and will be accompanied by a digital provenance record transferable to the new owner. In addition, should Solasta Studios sell the original paintings by the mother and son duo, Tagsmart will DNA tag and certificate each one. 

Solasta Studios has three decades of experience creating museum-quality print reproductions and prides itself on its reputation. This partnership with Tagsmart will build on that reputation, propelling the studio to the forefront of contemporary artwork authentication.


Tom Toumazis MBE, Executive Chairman of Tagsmart, says:

“This is an excellent partnership and we are delighted to be protecting every online sale made by Solasta Studios by offering our unique services to ensure that every limited edition has a traceable history.”


Mick McElroy, Managing Partner of Solasta Studios, says: 

“We are excited to be the first studio in the United States to partner with Tagsmart. Providing our collectors with Tagsmarts innovative DNA tagging and artwork verification technology ensures that an investment in a Solasta Limited Edition is protected as it is passed down through the generations”


About Solasta Studios

Solasta Studios, founded in 1990 and originally known as Circa Graphics, was established as a prominent manufacturer of fine art reproductions of home decor, tabletop, apparel and general merchandise. Having gained a reputation for creating custom, museum-quality merchandise, this exclusive brand was distributed throughout the world at locations in some of the most luxurious resorts, museums, and retail establishments. Solasta now represents the exclusive collection of limited edition giclées of prominent American artists Martha and Jon McElroy. This mother and son duo share a passion for creating their whimsical art so that every giclée tells a story.

About Tagsmart

Tagsmart is a British technology company, formally launched in April 2016. The company pioneered the application of DNA tags to authenticate artworks and is now the go-to provider of tagging and certification services in the fine art market. It was the only such business highlighted in the 2017 Deloitte Art and Finance Report. Tagsmart already has over 23,000 artworks on its platform and has tagged and certificated more than 11,000 works. In September 2018 it launched a new service called Tagsmart Connect to help artists sell their trusted works via online retailers.


For further press information, interviews, visuals and any other requests, please contact: 

Sophie Noire | Communications and Outreach | +44 (0) 7477294042 | sophie.n@tagsmart.com for Tagsmart enquiries.

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